What if we didn’t make obvious rhymes in flowing meter,
What if we didn’t hire spoken word actors
To advocate poisoning children with sugar?
See, I’m tired of this same old same old war called cola
That causes diabetes and puts us in a coma,
And depletes supplies of water From Bangladesh to Malta.
Now this might just be a little conjecture,
But the slight-of-hand conjure with your 100 million Covid pledge,
Might be an attempt at dredging up good will,
You could have put production money where your mouth was, too.
All due respect to the Poet George, but nothing is open like never before,
And the only wave we’re catching is Covid 2 and 3 and 4.
This two-minute plus lecture with the wordsmithing babbler
Is nothing but an overlong cynical stabber
From the world’s biggest brand trying really hard to matter.
What we don’t need is some bloke on a woke Coke mountaintop
Who tells us how to live or behave or think or breathe--
If only we could.
Not when he’s fronting a brand that does more harm than good.
Agency: 72andSunny Amsterdam
Executive Creative Director Carlo Cavallone
Deputy Executive Creative Director Laura Visco
Creative Director Emiliano Trierveiler
Designer Renee Lam, Masaya Kochi
Writer Constanze Bilogan
Director of Strategy Sarah Sutton
Strategy Director Armando Potter
Comms Strategist Charlotte Rubesa
Group Brand Director Rob Conibear
Brand Director Angelina Joy
Brand Manager Marie Henaff
Brand Coordinator Mauro Sala
Executive Film Producer Jennifer Cursio
Sr Film Producer Eline Bakker
Sr Producer Nili Zadok
Business Affairs Director Selam Kehishen