The generation gap is quite apparent in this spot for Crunch. The kid has no idea what the older guys in the room are talking about because they are reminiscing about a different candy from a different time.
Their times were different times. And these are Crunch Times. I love the animated guy talking about bees with boobs. It's also a very sneaky way of getting in the product benefits and description. Not it's not a yellow box, it's blue, no it doesn't cost this amount, it costs this amount, etc. Subtle but effective.
Account Director: Salma Hamouda
Senior Account Executive: Farida El Khatib
Senior copywriter: Eslam Hossam
Executive Creative Director: Mohamed Hammady
Director: Maged Nassar
Head of production: Reem Megahed
AV Producer: Mayar Makhlouf
Senior Planner: Diana George
Executive Producer (Bigfoot Productions): Begad Omran
Line Producer (Bigfoot Productions): Nora EL Khatib
Managing Director: Mai Azmy
Director: Ali Ali
Head of Branding Unit: Ibrahim Eslam
DOP Lighting Cameraman: Pierre Mouarkech