The Dragon and the beer - Golden Fire, unconventionally strong Heineken

Ninjamarketing shows off a dragon of a launch for Heineken.

They had a giant Dragon egg sculpture in the centre of Turin, did guerrilla with giant dragon teeth strewed over the city, "did wild posting, static cling, ext, a viral web spot (more than 500.000 views in one month), a 3D navigation website ( and more than 100 events in pubs with ambient adv in toilets and other weird stuff is the core of the unconventional marketing campaign made by the Ninjas."

Personally, I think the egg sculpture was the coolest.

Ad agency: Ninjamarketing

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.