This is crowdsourced Super Bowl ad that Dunder Mifflin is airing during the Super Bowl - in Scranton only, of course. Oh yes. It is That local of a buy.
The brand worked with Tongal and got a bunch of fun ads that were evaluated by executives at Staples' Quill.com (which markets the brand) and the producers of The Office.
Director/ creator: Freddy Rabbath