Ad Agency: Goodby, Silverstein & Partners, SF
Production: The Syndicate, Los Angeles, CA
Post Production: Michael Killen and Jim Kreitzburg of Animal, Pittsburgh, PA.
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"Exaggerating New Yorkers" - the T-shirt is not on the father to insult New Yorkers but because back on the drawing board, the original idea was to keep doing that old campaign idea where E and N- letter words describe the situation. Remember Egyptian navigators and Extreme Nurses?
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