/** */ Farmers Insurance - Morning Ritual (2007) long ver 0:60 (USA) | Adland

Farmers Insurance - Morning Ritual (2007) long ver 0:60 (USA)

Where will you live?

 

Shot in LA parks this commercial shows the morning ritual of showering in park fountains and brushing your teeth, as people who have no home sleep in the park. 

Agency: Campbell-Ewald
EVP, Executive Creative Director: Debbie Karnowsky
VP, Agency Executive Producer: John Haggerty
SVP, Associate Creative Director: Chip Kettering
VP, Senior Copywriter: John Dolab
Production Company: Biscuit Filmworks
Director: Noam Murro
Executive Producers: Shawn Lacy,Eric Stern
Co-Producer: Jay Veal
VFX: Animal Logic
VFX Supervisor: Nick Ponzoni
VFX Producer: Nerissa Kavanagh
VFX Production Coordinator: Kate Stenhouse
Lead Compositor: Nick Ponzoni
Senior Compositor: Leoni Willis, Angus Wilson, Kim Fogelberg
Compositor: Howard Hill
Assistant Compositor: Jodi Tyne
Lead Shake Compositor: Vaughn Arnup
Shake Compositor: Charlie Armstrong, Laura Dubsky, Jamie Nimmo
Director (Pneumonics): Toby Grime
3D Lead (Pneumonics): Feargal Stewart
3D Artist (Pneumonics): Paul Braddock, David Hyde, Paul Perrott, Bhakar James, Sandy Sutherland, Sotiris Bakosis
3D Artists (Pneumonics): Tristan North
Colorist (Commute): Eric Whipp
Music & sound design: Nylon Studios

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Anonymous Adgrunt's picture
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Tom 's picture

I so love this piece. I have a copy that I've kept since it's conception 2007. I play it many times. Also, this was filmed in my neighborhood. I recognize all the locations: Beverly Hills, Wilshire/Santa Monica Blvd., the fountain, and in the background, is Century City.

Dabitch's picture

It is a well-directed spot. I love the leaf blowing guy offering to do her hair.