Fiat Brazil puts cars before trains

Back in 2006 Andre Kirkelis & Luis Catapano did this crazy stunt for Fiat Palio at Leo Burnett Sao Paulo.

Client: Fiat
Title: Train
Agency: Leo Burnett Sao Paulo
Creative Director: Ruy Lindemberg
Copywriter: Carlos Schleder
Art Director: Andre Kirkelis, Luis Catapano
year: 2006
country: Brazil

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Dabitch's picture

Looks like that wee car is gonna get crushed. I wonder how people at stations reacted. The two in the photo don't seem too surprised.