Fitbit have launched their super bowl debut in style, hyping the $200 Blaze with this ad that juxtaposes office "catch this" with basketball, business travel with weight lifting, and glamorous nights out with kick-ass judo. Or is that ju-jitsu? Karate? Who knows, either way it looks cool. "Get Fit in Style" aired during the Consumer Electronics Show in Las Vegas in January, and was well received. Fitbit decided to air on the super bowl as their previous ads did extremely well aired during the AFC and NFC playoffs. People who watch sports also play sports. Every lunge out of a bench s like a benchpress when you wear this thing, apparently? If that's the case I'll take two.
Airing in the third quarter.
Ad agency: Argonaut
Music: Little Demon by Screamin' Jay Hawkins