Foundation Integration "I'm not asking to be a firefighter" (2016) 1:40 (Poland)

Here's an interesting take for a employment center that specializes in finding jobs for disabled people. Instead of going down the pandering route or the depressing route, they decided to have some fun by putting disabled people in jobs they have no business doing. In this case, firefighters. After watching them fail at their jobs they introduce themselves and explain they don't want to be firefighters. They're artists and musicians and teachers, and Foundation "Integrated," helps place them in the right job.

In explaining the rationale, here's what the press release had to say:

“Am I allowed to laugh?” – you may ask yourself, giving proof to a taboo which bans disabled people from the most natural way of self-expression – joking around. However, as we arrive at the ad’s finale, we learn that it was just an act of self-mockery – a generally appreciated mature sense of humor.

Client: Foundation “Integration”
Agency: Walk Digital
Creative Director: Aleksander Frydrych
Creative: Magda ‘Bronka’ Braniewska
Agency Producer: Marta Bresińska
Creative Concept: Aleksander Frydrych, Magda ‘Bronka’ Braniewska
Director: Maciej Kowalczuk
DOP: Bartek Kaczmarek
1AD: Konrad Nadrowski
Production Company: Lucky Luciano Pictures
Producer: Michał Sitek, Arleta Robinson
Production Assistant: Marcin Nowak
Editor: Marek Skorupski
Postproduction: DI Factory, LocoMotiv
Scenographer: Wojtek Żogała
Focus Puller: Jan Kozlovsky
Props Master: Piotr Kowalewski
Camera Assistant: Michał Studniarek
Music research: Ewa Kowalewska-Kondrat
Sound: Aleksandra Pniak
Special Effects: Jacek, Tomasz, Janusz Bykowscy
Wardrobe Stylist: Marcin Żak
Makeup artist: Ewa Drobiec

Colorist: Fred van Eeden
Casting: Katarzyna Psoda, Studio Horyzont, DeltaOne, Walk Digital
Sound FX, Sound Mix: Sound Tropez
Stunt coordination: Tomasz Krzemieniecki
Web Designer: Piotr Pogorzelski, Szymon Rajca

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Dabitch's picture

That was excellent! Also, Today I Learned that all titles sound better in Polish.