FOX is keeping the two campaign ads in quarantine, so no products air with Trump nor Bloomberg ads

Politics these days is a polarized minefield, and seeing political campaign ads would air during the Super Bowl was a concern among Super Bowl advertisers. In an effort to make sure that everyone will be happy, Fox made the unique decision to run ads from President Donald Trump and Michael Bloomberg in separate breaks, away from other paying marketers. In these commercial breaks, Fox will air promos for their own content instead. 

 

The Trump ad "Stronger, safer, more prosperous" is available here, and the Bloomberg ad called "George" is available here.

 

The move shows that fallout from even appearing near a political promotion is of concern for advertisers these days, when a tweet can get you fired in an instant. Concern about being aired in close proximity to controversial content is enough to give advertisers cold feet, so Fox solved it this way. 

 

It's not just controversy though, it's the super bowl party chatter. As NBC news reported: Some Super Bowl advertisers concerned Trump, Bloomberg ads could steal their thunder

 

Marketers are voicing concerns about what happens if their ad appears just after a controversial commercial for Trump or Bloomberg, which could immediately overshadow their marketing efforts, Diamond said. “Placement is going to be very important,” he said.

 

Adland is supported by your donations alone. You can help us out by donating via Donately or Paypal, tip us at Liberapay.

Anonymous Adgrunt's picture
comment_node_story
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.
Dabitch's picture

On the service that I watched the game on, Trump's surprise ad aired in the same pod as a Tide commercial. This was the surprise-ad,
https://adland.tv/adnews/trump-2020-alice-johnson-prison-reform-superbow...

which is very different from the one originally planned to run, which was "stronger safer" https://adland.tv/adnews/trump-2020-stronger-safer-more-prosperous-2020-...

According to Trump himself, who retweeted this, both ads aired in the superbowl. Not on the service that I Was watching, however.

https://twitter.com/TeamTrump/status/1224171421221429248