Turturro's drinking wisdom: "This is not a beer; this is a sword. Wield it with honor. Or cut yourself off."
The spot will air in 27 top markets during Super Bowl XLIII
Agency: Wieden+Kennedy Portland
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Might be one of the most sophisticated dialogs I've seen yet in a Super Bowl ad.
I thought it bordered on pretentious. Why did Heineken fuck with de Jesus like that?
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