Heineken "The Seat" (2013) 2:15 (Italy)

20 seats. 20 tickets. 2 cities. How badly do you want to go to Wembley? How badly do you want to make a case study?

Client: Heineken
Advertising Agency: Publicis, Milano, Italia
Executive Creative Director: Bruno Bertelli/Cristiana Boccassini
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Account Supervisor: Giada Salerno

Account Manager: Paula Santos

Agency Producer: Giulia Atzori - Nicole Lord

Company Production: Bedeschi Film

Producer: Federico Salvi

Director: Gigi Piola

Editor: Fabrizio Squeo

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Cheers....'s picture

I like this idea...but it feels staged. Like even the guy at the end, the way he gets the crowd to move, then turns around and sees the limo. Just seems like an actor.

Dabitch's picture

NO WAI? A STAGED CASE STUDY? WHY I NEVER..... Yeah, it's so staged.

AnonymousCoward's picture

Jesus fuck, this makes Heineken look fucking stupid. How to kill a brand.