20 seats. 20 tickets. 2 cities. How badly do you want to go to Wembley? How badly do you want to make a case study?
Client: Heineken
Advertising Agency: Publicis, Milano, Italia
Executive Creative Director: Bruno Bertelli/Cristiana Boccassini
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Account Supervisor: Giada Salerno
Account Manager: Paula Santos
Agency Producer: Giulia Atzori - Nicole Lord
Company Production: Bedeschi Film
Producer: Federico Salvi
Director: Gigi Piola
Editor: Fabrizio Squeo
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I like this idea...but it feels staged. Like even the guy at the end, the way he gets the crowd to move, then turns around and sees the limo. Just seems like an actor.
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PermalinkNO WAI? A STAGED CASE STUDY? WHY I NEVER..... Yeah, it's so staged.
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PermalinkJesus fuck, this makes Heineken look fucking stupid. How to kill a brand.
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