Ensure that your family loves you... forever. M&C Saatchi Abel says "Life insurance adverts are always doom and gloom. So we decided to look at the category from a different perspective."
And that's why we find ourselves in a seance that the grieving wife has called purely so that she may yell at her husband once again. Poor dude, he can't even get a break when he's dead. The wife's line delivery of "This doesn't come cheap" is brilliant.
Advertising Agency: M&C Saatchi Abel, Cape Town, South Africa
Creative Director: Gordon Ray
Art Director: Ntobeko Ximba
Copywriter: Kayli Vee Levitan
Agency Producer: Bronwyn Henry
Director: Peter Pohosky
Producer: Anco Henning
Production Company: Plank Films
Post Production: Upstairs Post-production
Music: Hey Papa Legend - Ross McDonald
Editor: Kobus Loots
Online Editor: Charmaine Greyling
Published: November 2014