What happened here? Well, Hot Wheels zoomed in on cute cars in parking lots and proceeded to package them like toy cars - and rumour has it that this actually happened to people who just popped in to the mall for a quick errand. We don't feel like being that gullible today so we're calling bullshit on that, Mistress. While that may simply be PR riffing, the idea is cute, even if it reminds us of Isuzu, Honda, Smart, and the badlander classic toy cars are us. Oh, and the giant matchbox bus ad.