IAC Portugal - Alzheimer (2006) 1:25 (Portugal)

Ad Agency: Leo Burnett

Creatives: Fernando Bellotti/R. Corsar/P. Ar’as
Production: Republika Films
Director: Carlos Manga Junior
Post Production: Bikinin

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Dabitch's picture

Fantastic ad. Love the twist.

I am kidding. Really.'s picture

Could someone translate this?

Dabitch's picture

Hi Mom it's me Anna.

Hello. It’s a pleasure to meet you.

How are you Mom?

Fine. An aunt of mine came to visit.
I asked her to hide me under the bed.

Under the bed...?

Yes. My father should be here soon.....

Super: An abused child never forgets. (etc)

I am kidding. Really.'s picture

Powerful.

tod.brody's picture

Yes, it's a very powerful, very effective ad. And very sad that children endure these things for their entire lives.