Ikea Bahrain has pulled as fast one on everyone - or just saved face after a huge mistake. You be the judge, either way it was all over social media.
The first photo shared by hundreds of people showed a new IKEA in Bahrain with the line "same but in Arabic" underneath the ad sign that reads "create your perfect night's sleep" in English.
Many people in Bahrain noticed this and had a good laugh on Twitter while sharing the photo.
بس بالعربي ? pic.twitter.com/dy0zosz4fe
— كويـتي حُـ ـر ?? (@Kuwaity__7r) August 15, 2020
المدير العام في ايكيا اعطى ورقة للمراسل الي عنده عشان يعطيها لمدير التسويق مكتوب فيها عبارة Creat your perfect nights sleep وكتبله اكتب بالاعلان الي رح نحطه ( نفس الي مكتوب بس بالعربي) قصده يعني ترجمها واكتبها بالعربي.
والله المصيبة ? pic.twitter.com/wOlfCsOgbd
— محمد السويّد (@Mo_Alsuwayed) August 18, 2020
But that's not all, soon IKEA themselves joined in the social media shenanigans, showing a new and improved poster outside of IKEA- "This is what happens when you don't get a good night's sleep" they excused themselves with. We've been had by an ad, people.
هذا إلّي يصير اذا ما نمت زين.
استمتع بنومك المثالي مع ايكيا pic.twitter.com/xYGvvo0sG6
— IKEA BAHRAIN (@IKEABH) August 20, 2020
Even this was appreciated by people on social media, and so the ad that physically should only reach customers who would drive by has now become a bit of an internet phenomenon as well. As this tweeter says, Ikea wins. Gotcha, y'all.
Ikea wins pic.twitter.com/mlsV0QPuwN
— خليفه العماري (@KhalifaAlAmmari) August 20, 2020