Ikea "let's relax" (2016) 1:35 (Sweden)

Ikea takes us on a journey to show us how stupid we're being for not just sitting and enjoying our food in this extended historical metaphor.

It's a meal, not a competition. Be here and now.

Client: IKEA
Agency: ACNE
Creative Director: Johan Holmgren
Executive Producer: David Olsson
Art Director: Cecilia Dufils
Copywriter: Markus Bjurman
Creative IKEA: Fredrik Preisler
Creative IKEA: Katie Copeland
Creative Director IKEA: Morten Kjaer
Head of planning IKEA: Morten Lundholm
Project manager IKEA: Mia Malmström
Producer: Fredrik Skoglund
Director: Tompa & Rondo
Director of Photography: Anders Jedenfors
Final Art: Oliver Juan
Production Company: ACNE

Adland is supported by your donations alone. You can help us out by donating via Donately or Paypal, tip us at Liberapay.

Anonymous Adgrunt's picture
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.