Ikea got clever with its SEO by changing its product names to real world problems acting like they are the solution to everything from snoring husband or never ending gaming son, IKEA is there to the rescue.
Fun idea, although I wish they would have made the clever names sound more Swedish. Have the fun is trying to pronounce worlds like Svårbåarg or whatever.
Client: IKEA Sweden
Agency: Åkestam Holst