Jack Daniels celebrates everyone who has the courage and bravery to stay home for a few weeks in thistimely pandemic-themed ad.
The footage is all authentic user generated featuring people playing games, talking to each other, singing, having birthdays and toasting each other with what is presumably Jack Daniels although there's not a product shot in the bunch Thank God..
"Dear Humanity, Cheers to making social distancing, social."
Like we have a choice.
The soundtrack is a cover of the oft-covered "True Colors," by Cyndi Lauper. In this case it was covered by Kenny Fleetwood and Whitley Little. The Cyndi Lauper tune was also used in a bunch of ads before, most recently for Dove and Sony Bravia.
Brown-Forman, Which is Jack's parent company, is also donating a million dollars to COVID-19 response funds.
Client: Jack Daniel