JC Decaux is the largest outdoor advertising corporation in the world. Despite the effectiveness of billbaords, some clients to believe they work. So to get them on board, and to get them signing up for Decaux's sale presentation, BBDO Belgium pulled a cheeky stunt. They put the faces of these marketing heads on billboards across the city. And then added their name and a contact address to JC Decaux. Hilarity ensued. So did outrage. But the point was proven. Just one billboard can get a lot of response. for JC Decaux, they had a 100% sign up rate in return.
Client: JC Decaux
Agency: BBDO Belgium
Creative Director: Arnaud Pitz & Sebastien De Valck
Creative Team: Toon Vanpoucke & Morgane Choppinet
Account Supervisor: Isabel Peeters
Account Manager: Marleen Depreter
Advertiser Supervisor: Veerle Colin (JCDecaux)