Kellogg's - Breakfast as usual (2020) :30 (USA)

With this ad, Kellogg's says thank you to the 'Heroes bringing breakfast to the table'. Because breakfast, as usual, is no longer breakfast as usual. It's another found footage ad, where cameraphone photos are edited together with factory footage, and just like the new Apple "creativity" ad, it all blends together into a long commercial break of periscope and zoom quarantine footage making it all look the same.

We get it, we're all stuck at home. You can stop now.

This is like a whole new genre of advertising style, quarantine-ads, and I'm sick of it already. 

Client: Kellogg's 

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