Kellogs - Frosted Flakes Fields / Grow - (2008) :30 (USA)

Third Quarter

Kellog's

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Anonymous Adgrunt's picture
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tsb3esg's picture

So, let me get this straight - they paid 3MM to promote the 450k they want to spend on refurbishing fields?
I think it's a great idea (and great campaign) in itself, but those amounts are of course totally out of whack.

Neaner's picture

450k? That's ridiculous! Where did you get the number?

caffeinegoddess's picture

No matter how you slice it, they spent a hellova lot of money to promote this charitable cause - I think that's a bit screwed up.

Neaner - looks like tsb3esg got the amount from the "official rules" for the promotion - "Thirty (30) Grand Prizes – An Athletic Field Makeover in Sponsor’s discretion based upon consultation with field makeover experts and consistent with Kellogg’s Worldwide Marketing and Communications Guidelines and the Council of Better Business Bureau’s Children’s Food and Beverage Initiative (ARV – not to exceed $15,000 ea. field makeover). Total ARV of all prizes – not to exceed $450,000."

Hygge's picture

And than they splashed another ridiculous amount on Robert Duvall.

What is it with these Big Dump Agencies always going for an expensive VO when one with a normal fee would do a better job. Just so that the copywriter can say "Oh, I worked with this guy". Shame on you. And sahem on the client for excepting this shit.

Neo's picture

Stupid in fifteen ways.