KIND partnered with Funny Or Die and Anna Faris to read mean reviews about KIND's competitors. It's foul-mouthed, and the descriptions are disgusting (diarrhea and vomit, any one?) and basically a rip off of Jimmy Kimmel's Mean Tweets bit. Oh yeah, it's also the opposite of Kind. But hey--who cares about your brand values? You've got a celebrity spokesperson!
Agency/Production: Funny Or die
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.