You know those über rich Russian pipeline-builders who live in overblown castles and surround themselves with gold plated furniture? Well, this guy didn't make his fortune on an oil-pipeline, instead he spent his fortune on an unusual project called “Kolbasoprovod” (“Sausage Pipeline”), a tube that delivers "Klinsky" sausage to Mr. Shickarovski exactly at the time he wants it. wherever he wants it. And they say that money can't buy you happiness.
A rather funny poke at the gaudy rich, while making sure people remember “taste above all” is this sausage.
Ad agency: BBDO Russia Group