Logan & Sons, the live-action division of bi-coastal creative content studio LOGAN, has signed the dynamic, award-winning duo Atanasio + Martinez to their roster of celebrated directors. The husband-and-wife team of Anthony Atanasio and Valerie Martinez adds technical precision with a human touch to create compelling spots that nimbly move between the daring and mesmerizing to the delicate and whimsically clever.
Based in Los Angeles and London, Atanasio + Martinez’s work is marked by rich cinematic textures and intuitive pacing that infuse their campaigns for such clients as Nike, Audi, Budweiser, Hermes and Levi’s with the feeling of big-screen films.
Their sensational spot for Nintendo, “School’s Out,” which combines acrobatic action with soaring views of Tokyo, won numerous accolades, including a pair of Clio and Addy awards, respectively. “We’re excited to bring such an accomplished directorial team to the Logan & Sons roster,” LOGAN executive producer Paul Abatemarco says. “Atanasio + Martinez have created some of the most ambitious and well-received campaigns in recent memory and add another creative powerhouse to our lineup.”
Atanasio + Martinez’s global campaign for Etihad Airways starring Nicole Kidman received high acclaim particularly for its accompanying virtual reality film that gave viewers an immersive VR experience aboard the airline’s ultra-luxurious Airbus A380 jet alongside the Hollywood star. Kidman praised the duo’s “unique eye” in capturing the ambitious project.
“Logan & Sons has always been a very unique company, and we were attracted to the vibrant and exciting work their directors produce,” said Atanasio + Martinez. “We love their enthusiasm for what they do, and the special way in which they listen to and support original ideas.”