Monocole "The woman who chose too much" (2015) 2:00 (Portugal)

Monocle Magazine chose Portugal to host its Quality of Life conference. To honor the fact they were chosen, FCB came up with a character who can never choose anything in this mockumentary. To me the woman represents an average Monocle reader, so in that sense it's also a deep satire.

Client: Turismo de Portugal/Monocle
Advertising Agency: FCB Lisboa, Lisbon, Portugal
Agency website:
Creative Director: Edson Athayde
Art Director: Eduardo Tavares
Copywriter: Edson Athayde/Viton Araújo
Additional credits: Art Director: Eduardo Tavares | Film Director: Roger Gual

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Anonymous Adgrunt's picture
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Dabitch's picture

I love her.