Monocle Magazine chose Portugal to host its Quality of Life conference. To honor the fact they were chosen, FCB came up with a character who can never choose anything in this mockumentary. To me the woman represents an average Monocle reader, so in that sense it's also a deep satire.
Client: Turismo de Portugal/Monocle
Advertising Agency: FCB Lisboa, Lisbon, Portugal
Agency website: http://www.fcb.com
Creative Director: Edson Athayde
Art Director: Eduardo Tavares
Copywriter: Edson Athayde/Viton Araújo
Additional credits: Art Director: Eduardo Tavares | Film Director: Roger Gual