This campaign is the brainchild of the SVP Creative Director of Production at Orci, Allen Perez, who serves as the LA-based juice bar’s creative consultant and was brought on during the brand’s infancy. '
You know how it is, some mornings you just wake up feeling like a zombie, as this ad illustrates. Juice can help.
This commercial has been rolling out in movie theaters and local tv broadcast throughout the week, coinciding with the opening of Movita’s 9th outpost, located in Long Beach, CA.
Brand: Movita Juice Bar
Executive Producer, Director, Writer: Allen Perez
Production Co: Hachidori
Director of Photography: Oliver De Filippo
Assistant Director: Gasparo
2nd AD: Maria Medina
Editor: Ignacio Recondo (Nano)
Color Grading: Incendio
Colorist: Clark Muller
Original Music: Juan Manuel Leguizamon (Juancho) at Pulso-Music
Sound Design & Mix: Gonzalo Ugarteche at Input Studios