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MTV VMA - Bieber Promo (2010)

The precocious VMA performer and nominee Justin Bieber stars in the final spot, a stylish blend of color contrasted with a deep black-and-white world shot on a RED camera. Though stuck in a room from a bygone era, Bieber sings into a flatscreen computer monitor, sending a trio of admiring girls into a swoon on the receiving end. The remainder of the spot features the singer outrunning a phalanx of adoring fans who ambush him as he exits one of his sold-out concerts.

Client: MTV
Spots Title(s): Justin Bieber Promo (featured), Drake Promo (featured), Ke$ha Promo (featured), Eminem Promo, Nicki Promo
Air Date: September 2010

Prod Company: MTV
Director: Jahai Brightly
EP: Amy Campbell
Producer: Kris Walter

Editorial Co: Final Cut
Editor: JD Smyth
Producer: Rana Martin

Grading: Smoke & Mirrors NY
Colorist: Ben Eagleton
Producer: Barbara Kontarovich

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