National Lottery Ireland "Multiplier" (2016) :30 (Ireland)

Do you know what it's like to win at the National Lottery Ireland's new scratch off game Money Multiplier? I'll give you a hint. It has a lot to do with rabbits. This is a crazy silly spot. And very fun to boot. Talking Irish rabbits? Sign me up.

Advertising agency – DDFH&B
Copywriter – Ted Barry
Creative Director – Paudge Donaghy
Agency Producer – Dave Brady
Account Director – Emily Lyons
Digital Account Director – Michael Craig
Group Account Director – Sarah Wood
Designers – Tom Sutton & Cesar Tovar

Head of Brands & Marketing PLI / Camelot Global – Matt Osgood

Production Company – Butter
Director – Lorcan Finnegan
Executive Producer – Michael Duffy
Producer – Grainne Tiernan

Post Production House – Windmill Lane
3D Animator – Graham Gallagher
Flame – Ian Jacobs
Editor- John O'Connor
Colourist- Matt Branton
Sound – Mutiny Studios
Sound Engineer- Mark Richards
Lead Rabbit Voice- Aidan O'Hare

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