New Balance "Basketball" (2013) :30 (USA)

Our workers are better than their workers at eating playing basketball and making running shoes. Nice show of patriotism, but basketball was invented by a Canadian.

Client: New Balance
Agency: Arnold
Chief Creative Officer: Pete Favat
Creative Directors: Mike Howard and Luke Perkins
Art Director: Rachel Wolak
Copywriter: Melanie Simonich
Producer: Jaime Guild
Assistant Producer: Claire Townsend
Business Affairs: Anne Joynt
Planners: Karin Wood and Angus McCoubrey
Marketing Producers: Todd Sperry, Maggie Smith, Jessica Gaucher

Production Company: Element Productions
Production Company Executive Producer: Mark Hankey, Kristen Kearns
Production Company Line Producer: Mike Bowes
Director: Marc Colucci
Cinematographer: Carlos Bermudez
Editorial Company: Element Productions
Editor: Kat Baker
Colorist: Chris Santo
Sound Engineer: Mike Letourneau
Music: Stock Music from License Lab

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