ONE RED RIBBON - A guerrilla project to raise Aids awareness (2014) 1:40 (Israel)

Adam Kubi emails to let us know about this guerrilla project. He's a copywriter who has quit his most recent agency, where he had been working for four years, and is now seeking new adventures.
 

As you know, Monday the 1'st of December was World Aids Day.

The activity took place on Sunday night, and the reaction of the passers-by was filmed on World Aids Day itself.

Concept, directing and editing: Adam Kubi

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