Here's a great freaking idea. AR Works has created Via Opta for Novartis. It's an app for the visually impaired that can read colors, detect money denominations (Euro and Dollars) ass voices to organize contacts, magnifies letters, uses the vibrate function of your smart phone to act as a timer, and even help tell you the weather. Really nice, functional and smart idea to help people who could really benefit from it. This is when technology gets it right.
Agency: Ar Works
CEO: Sab Budahazy