Another ad with found footage from the hilarious "social distancing date" in New York, to rooftop tennis players in quarantine, to family filming a masked Corona-time wedding. Publicis, Italy help raise money with this ad.
The Foundation is the non-profit organization of OTB, the parent company of fashion brands Diesel, Maison Margiela, Marni, Viktor&Rolf, Amiri, and companies Staff International and Brave Kid, founded by Italian entrepreneur Renzo Rosso. Ever since its creation in 2008, OTB Foundation has helped 250,000 people through over 200 different international projects, with the mission to rebalance social inequality and contribute to the sustainable development of less advantaged areas and people around the world.
During the Covid-19 emergency, OTB Foundation actioned multiple initiatives aimed at providing support to smaller and lesser known hospitals in different Italian towns. These initiatives include: donations of protective equipment, distribution of masks, supplying cutting-edge technological equipment to prevent the spread of the virus, converting existing hospital wards in dedicated Covid-19 sections, donating sanitizers and disinfection systems for ambulances, distributing air sanitizers, respiratory helmets, full face masks and even tablets for patients to stay in touch with their loved ones. Their initiatives can be viewed on www.otbfoundation.org/project/covid-19-emergency/ .
But OTB Foundation still needs to help those in need. And for this, together with Publicis they have created a fund-raising campaign video that celebrates the various expressions of bravery that people have shown during these times.
Based on the principle that any small act of bravery (and kindness) generates others, the video showcases a compilation of some of the most heart-warming, funny and courageous videos that were shared online during these last months. From neighbors cheering with sticks from different balconies, to dinosaur costumes being used to shop safely, to couples getting married with masks on, to babies being welcomed in the world with tiny masks.
In essence, showing a chain reaction that starts from one brave action and leads to helping the brave ones who need it the most: the medical staff and their patients.
Only the brave can help the brave. And as the world still needs more bravery, everyone is invited to donate on www.otbfoundation.org/donate .
Creative Agency: Publicis Italy
Global CCO Publicis WW: Bruno Bertelli
CCO Publicis Italy: Cristiana Boccassini
Global Creative Director: Mihnea Gheorghiu
Creative Director and Head of Art: Costanza Rossi
Associate Creative Director: Andrea Sarcullo
Senior Copywriter: Ruxandra Drilea
Digital Account Director: Ilaria Castiglioni
Head of TV Production: Francesca Zazzera
TV Producer: Antonella Capella
Junior TV Producer: Martina Mozzillo
Editor: Luca Fornaciari
Colorist: Daniel Pallucca
Music Title: Madman World
Composer: Brian Jacobs
Publisher: Sizzer Music
Audio: Screenplay, Milano