Panthera - Tiger Royalty / Save the tiger - (2015) :60 (Belgium)

Happiness Brussels, Happiness Saigon and Panthera Tiger Sanctuary have come together with a creative solution to raising money for tigers. The Tiger Royalty. When celebrities or Star wars characters appear on T-shirts, they receive a royalty for each item sold. Tigers inspire all sorts of fashion and other items, and need all the funds they can get, what if tigers received a royalty for the products they inspire? That question lead to the birth of tigerroyalty.org, a new way for fashion and product designers & producers to give back to the tigers that inspire them. A new way of fundraising. Clever, and at least we're not fundraising for the tiger via our cats, again.

Client : Panthera

Agency : Happiness Brussels
Executive Creative Management: Karen Corrigan
Chief Creative Officer: Geoffrey Hantson
Chief Innovation : Officer Kris Hoet
Creative Director: Philippe Fass
Creative Director: Niek Eijsbouts
Creative Director: Pieter Claeys
Concept Provider: André Mota
Group Account Director: Pascal Kemajou
Graphic Desinger: Anna Touvron
Agency Producer: Bart Vande Maele

Happiness Saigon:
CEO / Strategic Director: Alan Cerutti
Account Manager: Nejwa Jacobs
Project Manager: Livia Lancelot

Bliss Interactive: Web Development

Post Production Company: Moxy
Editor : Philippe Blondeau

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