Publiká7 just sent us this, and the dolls are really sweet looking. We understand quite quickly that the books are small. Here' what they have to say about the work:
The Publiká7 agency has pushed forward a campaign which aims to release the Papelarissa's pocket books, a bookstore based in Rio das Ostras and Macaé, both in the State of Rio de Janeiro.
Under the approach "Books To Take In A Pocket" the campaign uses two images of dolls into a status which represent the pleasurable hobby of reading, very usual among so many people. The analogy of this specific habit directed to dolls stresses the size of pocket books themselves - they are into a real scale related to the dolls - emphasizing the convenience they offer.
The 3D images have been designed by the Yellow Mello Studio from Campo Grande, Mato Grosso do Sul and they show a female-doll reading a book at a café and a male-doll lying on the couch reading a book as well.
Advertised brand: Papelarissa
Product: Pockt Books
Advert title(s): Female Dool / Man Doll
Headline and copy text (in English): "Books To Take In A Pocket"
Advertising Agency: Publiká7, Rio das Ostras/RJ, Brazil
Creative Director: Micarlos Medeiros
Head Of Art/Art Director: Ed Nogueira
Copywriter: Micarlos Medeiros, Ed Nogueira
Illustrator: Yellow Mello Studio
Typography (Female Doll ad): Ed Nogueira
Review: Daniele Robert
Graphic Producer: Anderson Fonseca
DTP Operation: Rodrigo Souto
Media: Regina Paganotti
Account: Lilian Machado
Client: Laila Macabu
Published: August - September, 2015