Paws Malaysia - Free The dog - print, Malaysia

In vets office around Malaysia, these classic "number" posters with a twist were placed. The numbers are bars, keeping the dog caged, and when someone goes to take a number, the entire bar from the cage peels off.
"It proved so popular they ran out of tabs to replace on the posters within a week." says Dentsu.

Kudos: Dentsu Malaysia

Norman Tang, Photographer
SP Lee, Executive Creative Director
kc aui, Creative Group Head/ Art Director
Chan Woei Hern, Creative Group Head/ Copywriter

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alex's picture

That dog's face breaks my heart. Nice idea, too.