Pepsi - Neon Sign / Numbers - (2012) :60 (Spain)

What do the mystery números mean? 1 2 9 3 9. Is it a date? Is it a riddle? Is it a sign? Ah, it's a sign. Seems to work quite well as the kids trying to crack the mystery are feeling thirsty, then again they just spent a lot of time on a rooftop cracking and eating some sort of nuts too. Better get a Pepsi to wash that down with.

Ad agency: M&V Valencia, Spain

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Great work!