Peugeot uses naked, cheating man to sell the 208

BETC has created an interactive choose-your-own-adventure style video titled "Let Your Body Drive". Follow a cheating guy trying to escape and "let his body drive" in true French fashion.

See it at www.letyourbodydrive.com.

The folks at BETC tell us: "The Peugeot 208 was designed to be an extension of the driver’s body, with more intuition, more sensations and more stimulation. It lets your body express itself, and the game is a perfect illustration of that. It was developed in close cooperation between the teams at BETC Euro RSCG Worldwide and Euro RSCG South Africa, providing the Peugeot brand with exclusive material and even more humour and creativity for the product’s signature – LET YOUR BODY DRIVE."

CLIENT: Automobiles Peugeot

CLIENT MANAGEMENT: Olivier Gandolfo/ Nathalie Le Maître/ Aude
Collerie

AGENCY: BETC EURO RSCG

AGENCY MANAGEMENT: BETC Euro RSCG : Henri Tripard/ Julien Grimaldi/
Thomas Boutte/ Xavier Blairon/ Olivier Sentucq/
Maxime Huyghe / Euro RSCG South Africa : Kate Lambon/ Kate
Pearce

GLOBAL CREATIVE DIRECTOR: Rémi Babinet

CREATIVE DIRECTOR: Anne-Cécile Tauleigne (BETC Euro RSCG) / Jonathan Deeb (Euro RSCG South Africa)

ARTISTIC DIRECTOR: Romy Lunz (Euro RSCG South Africa)

COPYWRITER: Balekane Mokaditoa, Jeff Harvey (Euro RSCG
South Africa)

MUSIC ADVISOR: Christophe Caurret

MUSIC SUPERVISION: Rob Schroeder

PRODUCTION COMPANY: JUMP

DIRECTOR: Mike Middleton

PRODUCERS: Leann Carr

MUSIC:
1) JAMAICA : I Think I Like U2 »
Editeur : Warner Chappell
2) Rob Schroeder
Editeur : Robroymusic

FORMATS: Interactive movie : 7 minutes

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