PMU - The Calling (2019) :60 (France)

The call of the race
This commercial tells an epic story, of a race through time, where anything can happen via all the races that made history. The message is that horse racing is the most spectacular sport and horse betting is the most intense sports betting. This is brought to the extreme conclusion that the people in history can not resist the call of the greatest race of all time.

President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creation Directors Louis Audard & Tristan Daltroff
Art Directors Oswald Yvan & Apolline Lemaire
Copywriters Apolline Lemaire & Oswald Yvan
Deputy Managing Director Florent Kervot
Account Manager Clément Chagnaud
Account Executive Soufiane Kechai
Social Media Manager Loris Bernardini
Head of Strategic Planning Clément Scherrer
Strategic Planning Edouard N’Diaye
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Head of TV Production & Art Buying Vanessa Barbel 
TV Production Assistant Saveria Besset
Head Of Print Dee Perryman
Print Production Fany Maupou

Production 75
Post Production Mikros
Sound Production The
Director Matthijs Van Heinjningen
Musique Supervisor Too-Young
Photograph Jan Verboom

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