It's been a year since the devestating eartquake and subsequent tsunami tore up the coast of Japan. The Japanese people being highly resilient and armed with a can-do attitide have cleaned the place up so you wouldn't even know a tsunami ever hit, but sadly in the eyes of tourists there's a lingering image of a land in ruins. How do we change that perception?
These students have a bright idea, have the eye-witnesses already visting Japan upload their tourist-pics via a special to the web, and earn free online minutes b doing so, thereby encouraging people to share even more images with their friends back home.
Berghs School of communication, Stockholm Sweden
Art Director: Michal Sitkiewicz, Eva Wallmark, Kristofer Salsborn
Copywriter: Rickard Besko