Red Cross - History lesson of crosses (2016) :30 (Belgium)

"This history lesson will give you goosebumps" says Duval Guillaume​, Belgium about this ad. Next Sunday is the international Red Cross Day, and Red Cross Belgium want to remind people how important their organisation is. In an extremely simple film, we see various types of crosses, coupled with the number of people killed in - presumably - the name of the crosses. Even the Swastika makes an appearance though some anglo people might not even realize it's a hooked cross - "hakenkreuz" in German literally means hooked cross. Even the latin cross has a huge death toll attached to it, making me ponder if they're counting crucifixions, as people are crucified on the latin cross to this day. Either way, it's a really simple graphic idea that communicates quickly.

Agency: Duval Guillaume​, Belgium
Executive Creative Director: Koenraad Lefever
Creative Team: Nik Sluijs, Jasper Declercq, Joey Boeters
Account Director: Patrick Clymans
Account Manager: Jet Vervenne
Design: Laurent Lejeune
Animation: Bart Callaerts
Sound Design: Amp.Amsterdam

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Anne Woodworth Bassingthwaite's picture

Very Creepy. Red Cross is very bloody creepy.