Here's what I could call a smart fucking idea. Using instagram as the media, umbrella set out to show people that saving a life is easier as you think. The animated videos showed someone having a heart attack and falling down By continuing to tape the photo, the awareness message would come up. CPR is easier than you think. Considering how few Hungarians know how to do CPR, it's great message, and a great place to put it, as no doubt people are too bus instagramming heart attack victims rather than helping.
Client: Red Cross of Hungary