More than 2 million Romanians are working abroad, most of them in countries like Italy, Spain and the UK. They usually return home for Orthodox Easter celebrations (this year happening on April 20), but in these troubling times, the strong recommendation of the Romanian Government was for them to not travel, in order to stay safe and protect their loved ones at home. So, for this Easter, millions of Romanians will celebrate alone, away from their families and friends. The right call, but definitely not an easy one.
To thank them for their solidarity and to show that the whole of Romania thanks them, ROM Chocolate, together with McCann Bucharest & MRM Romania, created an online platform where Romanians around the world can support each other. It allows everyone to change the traditional Romanian flag on the candy bar pack with the flag of the country where they know a Romanian friend or family member is spending the holidays alone, and it allows every person to add a message of support. On social media, McCann and MRM created virtual ROM bars for every country where Romanians live abroad. The virtual chocolate bars work exactly like online greeting cards, including words of encouragement for Romanians to keep a positive attitude while they are away from home.
McCann Worldgroup Romania
Catalin Dobre – CCO McCann Worldgroup Romania/ Creative Director McCann CEE
Ioana Zamfir - Creative Director, MRM Romania
Ion Cojocaru - Content Director, MRM Romania
Laura Belc - Group Creative Director, MRM Romania
Adina Stanescu - Group Creative Director, MRM Romania
Ionut Raicu - Art Director, MRM Romania
Madalina Pop - Copywriter, MRM Romania
Cosmin Voicu - Copywriter, MRM Romania
Laura Catea - Art Director, MRM Romania