Shoe Carnival 'Show 'em whatcha got" (2016) :45 (USA)

Shoe Carnival's, inviting kids to show 'em whatcha got, just in time to go back to school. This spot stars KK Harris, Austin Spacy, Simrin Player and Du-Shant “Fik-shun"Stegall, the stars of DanceOn, the top digital-programming brand for music entertainment co-founded by none other than Madonna. izo, parent company of DanceOn, collaborated on these ads to make sure they hit that all important teen demographic. The campaign which was originated by 22squared in Atlanta, includes print, social (of course) pre-roll, in-store activations and digital. There's also a sweepstakes on DanceOn's website with the grand prize being an all-inclusive, three-day/two-night trip for two people to see the concert of their choice.

Client: Shoe Carnival
Agency: 22 Squared
Chief Creative Officer: John Stapleton
Creative Director(s): Jennifer Tuel and Mindy Adams
Senior Copywriter: Natalie Meeks
Art Director: Rachel Damond
Executive Integrated Producer: Karen Burke
Integrated Producer: Emily Cabral
Senior Producer: Sarah Suits
Content Strategy Director: Hillary Traylor
Associate Strategy Director: Natalie Webb
EVP Client Leadership: Ed Klein
Account Supervisor: Shelly Hiatt
Account Executive: Mallory Morgan
Assistant Account Executive: Sadie Lewis
SVP, Executive Director of Media & Analytics: Krista Lang
Group Media Director: Lisa Licata
Associate Media Director: Michelle Chong
Media Planner: Emily Newport
Assistant Media Planner: Sapna Mistry
Content Strategy Director: Hillary Traylor
Brand Strategy Director: Dalynn Kincannon
Senior Strategist: Natalie Webb
Influencer Marketing Strategist: Ansley Williams
Associate Director of Influencer: Mary Katherine Rordam
Photographer/Designer/Stylist: Uchechi Anusiem & Rachel Damond
Director: Tim Milgram

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