Smile Asia "The cleft collection" (2018) 2:07 (Singapore)

To create awareness about how different it is to eat with a cleft lip and palate, Smile Asia created a special tasting meal in partnership with the Ritz-Carlton, with specially designed serving utensils, too.
They were then presented with a card featuring a child with a cleft palate and a headline: For children with cleft, this experience lasts more than just one meal.
Powerful stuff.

McCann Health Singapore
Alejandro Canciobello – Creative Director
Rodrigo Mitma – Associate Creative Director
Yuan Ling Tan – Jr. Art Director
Emily Mok – Jr. Art Director
Mellisa Go – Copywriter
Kirby Ho – Producer
Nicole Lade – General Manager

Smile Asia
Abhimanyu Talukdar – Secretary-General
Phoebe Low – Manager, Programme

The Ritz-Carlton
Mark Fletcher – Director of Human Resources
Massimo Pasquarelli – Executive Chef
Lewis Quinn – Director of Food and Beverage
Ken Fong – Banquet Operations Manager
Nathalyn Fong – Director of Public Relations and Marketing Communications.

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