Somersby "Friendsie" (2014) :30 (Denmark)

Selfies are annoying. Friendsies are better. This campaign for Somersby cider (a Carlsberg brand), features Lord Somersby, promoting togetherness, instead of self-promotion. Lord Somersby not only gets us together, but he even invented poking. Nice. Be sure to follow Lord Somersby himself on Twitter. No doubt there will be more silliness.

Client: Carlsberg

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