Mother came to us with a typically low internet budget to create 3 x three minute films for Stella Artois 4%. The campaign had to build on the Riviera chic established for the brand, ooze Gallic charm and look like authentic films of the French cinema of the early sixties.
We shot the films in an old, faded seaside resort in Uruguay, which we turned into an "authentic" looking 1960 French Riviera.
Mother's CD Augusto Sousa was full of praise for the art department:
"Everything looks very real because all those things used on the films were genuinely from the '60's"
CLIENT: STELLA ARTOIS 4%
AGENCY: MOTHER (LONDON)
PRODUCTION COMPANY: TRANSPARENT (http://www.transparentuk.com)
EXECUTIVE PRODUCER: EILON KENNET
PRODUCER: MATTHEW CAMPION