Thai Health Promotion "HELPMET" (2016) 2:00 (Thailand)

Thailand is second in the world when it comes to nasty motorcycle accidents. Problem is, when you're thrown from your motorcycle you often lose consciousness, so it's impossible to call for help. Introducing: HELPMET. The first helmet that calls for help when you are unconscious. Each HELPMET is linked to an SIM card number containing all the information the rider has entered. When an impact occurs and the driver loses consciousness, an SMS alert is sent to emergency services as well as contacts. Really cool idea-- but what if your phone is damaged, too? Will it still work?

Client : Thai Health Promotion Foundation
Advertising Agency : BBDO Bangkok

Chief Creative Officer : Suthisak Sucharittanonta
Executive Creative Director : Anuwat Nitipanont
Creative Director : Pitha Udomkanjananan
Art Director : Nattagorn Thairattanasuwan
Copywriter : Manamai Rodpetch
Client Service Director: Vasanai Pakapongpan
Account Director : Tanyawan Wongapichart

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