Torke Stunt creates Earth Day press kit for National Geographic Channel

In order to communicate National Geographic Channel's (NGC) commitment to Earth Day and concern for environmental issues, Torke Stunt, Lisbon, Portugal created a presskit which was sent to media buyers, partners and press. This press kit was contained a 2007 reserve mineral water bottle, highlighting the fact that this natural resource will become a luxury good due to its scarcity.

Advertising Agency: Torke Stunt, Lisbon, Portugal
Client: National Geographic Channel (NGC)
Creative Director: André Rabanea
Art Directors: Hugo Tornelo, João Pereira
Copywriters: Gustavo Blanco

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